Sales Kick-Off 2026 & 20th Anniversary Celebration
March 5–7, 2026 | Gilbert & Mesa, Arizona
Join us for three energizing days of strategy, collaboration, and celebration, honoring 20 years of excellence.
Day 1 | Thursday, March 5, 2026
Welcome & Connections
1
2:00 – 3:30 PM
Gold and Silver Set-Up at TD SYNNEX Office
📍410 E Rivulon Blvd, Gilbert, AZ 85297
2
4:00 – 5:00 PM
Better Direct AI Office Tour
📍2425 E University Dr, Tempe, AZ 85281
Get an inside look at the innovation driving our mission.
3
5:00 – 8:00 PM
Catered Dinner & Cocktails at Mark's House
Relax, connect, and enjoy great food with great company.
Day 2 | Friday, March 6, 2026
TD SYNNEX | 410 E Rivulon Blvd, Gilbert, AZ 85297
7:00 – 8:00 AM
Gold and Silver Set-Up
8:00 – 9:00 AM
Breakfast | TD SYNNEX Cafeteria
9:00 – 9:30 AM
Welcome & Opening Remarks with Better Direct AI President Mark Evans
9:30 – 10:00 AM
Sales Leadership & Team Introductions
Sales Director's Kim Lambert and Kato Wong
10:00 – 10:20 AM
Introduction and Partners from TDSynnex Team
Marcos Sierra
10:20 – 11:00 AM
Partner Spotlight
11:00 AM – 12:00 PM
Cyber Range Experience led by
Director of Cyber Range Brett Scott and Cyber Range Master Richard Cordan
12:00 – 1:00 PM
Lunch
TD SYNNEX Cafeteria
1:00 – 4:00 PM
Vendor Fair
Explore solutions, build relationships, and spark ideas.
4:30 – 7:30 PM
Dinner & Topgolf
Friendly competition meets great conversation.
📍Topgolf Gilbert | 1689 S Santan Village Pkwy, Gilbert, AZ 85295
Day 3
Saturday, March 7
Athletics vs Chicago Cubs
Sloan Park | Mesa, AZ | 1:00 PM Game Time ⚾
Enjoy exclusive 3rd Base Terrace seating with complimentary food and drinks. The perfect opportunity to relax and connect with colleagues in a vibrant atmosphere.
Better Direct AI: Powering Your Success
Our commitment to innovation translates directly into partner opportunities.
$25M
2023 Revenue
$40M
2024 Revenue
$56M
2025 Est.
50%
Avg. Growth
20,000+ Orders
Processed in 2024
400,000+ SKUs
Added to Contracts
400 OEM
Partnerships
Frequently Asked Questions
1
Q: How many members from the sales team will be in attendance at the Vendor Fair?
A: Better Direct AI Sales and Executive leadership will be attending the event.
2
Q: Will the Vendor Fair be located at your office?
A: No, the Vendor Fair will be held at the TD Synnex office in Gilbert, not at Better Direct HQ.
3
Q: How many representatives can attend per sponsorship level?
A: Silver sponsors may send up to 2 representatives.
Gold sponsors may send up to 5 representatives.
4
Q: What is the size of the sponsor tabletop?
A: Each sponsor tabletop is 6 feet in length.
5
Q: How many tickets do sponsors receive for the game?
A: Gold sponsors receive 5 tickets. Silver sponsors receive 2 tickets.