Sales Kick-Off 2026 & 20th Anniversary Celebration

March 5–7, 2026 | Gilbert & Mesa, Arizona

Join us for three energizing days of strategy, collaboration, and celebration, honoring 20 years of excellence.

Day 1 | Thursday, March 5, 2026

Welcome & Connections

1

2:00 – 3:30 PM

Gold , Silver & Bronze Set-Up at TD SYNNEX Office
📍410 E Rivulon Blvd, Gilbert, AZ 85297

2

4:00 – 5:00 PM

Better Direct AI Office Tour
📍2425 E University Dr, Tempe, AZ 85281
Get an inside look at the innovation driving our mission.

3

5:00 – 8:00 PM

Catered Dinner & Cocktails at Mark's House
Relax, connect, and enjoy great food with great company.


Day 2 | Friday, March 6, 2026

TD SYNNEX | 410 E Rivulon Blvd, Gilbert, AZ 85297


7:00 – 8:00 AM

Gold, Silver & Bronze Set-Up

8:00 – 9:00 AM

Breakfast | TD SYNNEX Cafeteria

9:00 – 9:30 AM

Welcome & Opening Remarks with Better Direct AI President Mark Evans

9:30 – 10:00 AM

Sales Leadership & Team Introductions

Sales Director's Kim Lambert and Kato Wong

10:00 – 10:20 AM

Introduction and Partners from TDSynnex Team

Marcos Sierra

10:20 – 11:00 AM

Partner Spotlight

11:00 AM – 12:00 PM

Cyber Range Experience led by

Director of Cyber Range Brett Scott and Cyber Range Master Richard Cordan

12:00 – 1:00 PM

Lunch

TD SYNNEX Cafeteria

1:00 – 4:00 PM

Vendor Fair
Explore solutions, build relationships, and spark ideas.

4:30 – 7:30 PM

Dinner & Topgolf
Friendly competition meets great conversation.

📍Topgolf Gilbert | 1689 S Santan Village Pkwy, Gilbert, AZ 85295

Day 3Saturday, March 7

Athletics vs Chicago Cubs

Sloan Park | Mesa, AZ | 1:00 PM Game Time

Enjoy exclusive 3rd Base Terrace seating with complimentary food and drinks. The perfect opportunity to relax and connect with colleagues in a vibrant atmosphere.

Better Direct AI: Powering Your Success

Our commitment to innovation translates directly into partner opportunities.

$25M

2023 Revenue

$40M

2024 Revenue

$56M

2025 Est.

50%

Avg. Growth

20,000+ Orders

Processed in 2024

400,000+ SKUs

Added to Contracts

400 OEM

Partnerships

Frequently Asked Questions

1

Q: How many members from the sales team will be in attendance at the Vendor Fair?

A: Better Direct AI Sales and Executive leadership will be attending the event.

2

Q: Will the Vendor Fair be located at your office?

A: No, the Vendor Fair will be held at the TD Synnex office in Gilbert, not at Better Direct HQ.

3

Q: How many representatives can attend per sponsorship level?

A: Silver sponsors may send up to 2 representatives.

Gold sponsors may send up to 5 representatives.

4

Q: What is the size of the sponsor tabletop?

A: Each sponsor tabletop is 6 feet in length.

5

Q: How many tickets do sponsors receive for the game?

A: Gold sponsors receive 5 tickets.

Silver sponsors receive 2 tickets.

Bronze sponsor receive 1 ticket

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